Gut health, mental well-being, and tech detox take centre stage as Australians shape their health priorities
Gut health, mental well-being, and tech detox take centre stage as Australians shape their health priorities
The health and wellness space continues to shift in response to emerging challenges and lifestyle changes. Be Seen Hub, a leading data insights platform, has used Google Trends to identify the most-searched health topics gaining traction across Australia. From the rise of plant-based diets to the growing emphasis on mental health, the latest data reveals what’s driving Australians’ wellness searches this year.
BeSeenHub analysed over 100 trending health & fitness terms from January to August 2024, pinpointing the nation’s top health priorities. Below are the top 10 most-searched health trends, complete with specific search volumes.
Gut Health Supplements and Microbiome Diets
With over 1.8 million searches, gut health has become a key focus for Australians. Searches for “gut health supplements” increased by 85%, with related terms like “probiotics” and “microbiome diet” seeing a 70% rise.
Digital Detox and Mindfulness Apps
“Digital detox” has surged in popularity, with over 2.4 million searches, marking a 120% increase. Australians are looking for healthier relationships with their devices, with “screen-free weekends” and “mindfulness apps” up by 65%.
Men’s Mental Health Support and Apps
Australia saw a 90% increase in searches related to men’s mental health, with 1.1 million searches for “men’s mental health support” and “mental health apps for men.”
Eco-Friendly Workout Gear and Outdoor Fitness
Google Trends reveals a 40% increase in demand for sustainable fitness solutions, with 820,000searches for “eco-friendly workout gear” and “outdoor fitness classes.”
Intermittent Fasting and 16:8 Diets
With 1.6 million searches, intermittent fasting continues to dominate in 2024, marking a 55% year-on-year increase. Popular searches include “16:8 fasting” and “intermittent fasting benefits.”
Sleep Optimization and Sleep Tracking Apps
With 2.2 million searches, Australians are focusing on sleep more than ever. Terms like “sleep optimization,” “sleep tracking apps,” and “how to improve sleep quality” have surged by 60%.
CBD Oil and Adaptogens for Stress Relief
Plant-based remedies saw a 75% increase in searches, with 950,000 searches for “CBD oil for anxiety” and “adaptogens for stress relief.”
Personalized Nutrition and DNA-Based Diets
“Personalised meal plans” and “DNA-based diets” are making waves, with 890,000 searches reflecting a 65% increase.
Pilates for Beginners and Yoga for Flexibility
Low-impact exercise has become a national trend, with over 1.4 million searches for Pilates and yoga-related queries. Searches for “Pilates for beginners” and “yoga for flexibility” have grown by 50%.
Food for Anxiety and Diets for Mental Clarity
Searches connecting mental health and nutrition, such as “food for anxiety” and “diet for mental clarity,” have increased by 35%, with 840,000 searches.
BeSeenHub’s analysis of Google Trends reveals a transformative shift in Australia’s health focus for 2024. From the microbiome boom to the embrace of tech detoxes, Australians are proactively seeking balance in all areas of life. As these trends continue to evolve, they provide valuable insights into how the nation’s health priorities are changing.
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